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Media ownership reviewed by FCC

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FCC의 Media Ownership에 대한 중대 결정에 대한 Ford Foundation Seminar에 참여하고,귀를 기울입시다.Woohyun Won


Media Diversity: Meaning, Metrics and the Public Interest
Meeting Sponsored by the Ford Foundation
August, 2003
Submission Deadline: June 15, 2003
The Federal Communications Commission is in the midst of its biennial review
of media ownership regulations. Existing rules limiting television and radio
station ownership, as well as cross-ownership of newspapers and broadcast
stations, are under consideration for possible relaxation or elimination.
Congress requires the FCC to repeat this process every two years and
eliminate any regulations that no longer serve the public interest.

One of the key issues underlying the ownership proceeding is if, or to what
extent, the current structure of our media system effectively promotes the
diversity of sources, outlets, and viewpoints essential to an informed
public and a robust marketplace of ideas. Another issue is whether our
media system provides sufficient content and services that address the needs
and interests of local communities (i.e., localism ). These diversity and
localism principles are long-standing guideposts for determining the extent
to which our media effectively serve the public interest.

Efforts to answer the questions of whether the media environment is
sufficiently diverse, or effectively serves local interests and concerns,
face the challenge of producing objective and reliable empirical evidence.
The courts have frequently demanded such evidence and the FCC has often
struggled to provide it. Objective and reliable systems of measuring
diversity and localism in media markets could play an important role not
only in media policymaking, but also in any efforts to assess the
performance of various sectors of our media system.

The Ford Foundation seeks to foster a dialogue on this subject that
incorporates the input and opinions of a diverse array of interested
stakeholders. The Foundation s Knowledge, Creativity, and Freedom program
is therefore sponsoring a one-day meeting on the subject of diversity and
localism measurement for media policymaking and assessing media performance.


The Ford Foundation invites scholars, advocates, activists, and media and
policy professionals engaged in developing concepts, methods, or data
relevant to this issue area to submit a short letter which lays out your
interest in participating in a conversation about policies affecting media &
diversity. These letters should not exceed 1,000 words, and they should
include a brief biographical sketch (no more than 500 words please) as an
attachment. Authors of accepted letters will be invited to participate in a
meeting during summer 2003 at the Foundation. Viewpoints and papers
presented at the meeting will be included in a report to be issued by the
Ford Foundation.



Proposal Guidelines:



n Letters should not exceed 1,000 words in length.

n Include a 500-word biographical sketch of author(s).

n Submission deadline: June 15, 2003.

n Acceptance notification: July 15, 2003



Proposals should be sent electronically (Word or WordPerfect format) or via
surface mail to:



Becky Lentz, Program Officer for Media Policy and Technology & Margaret
Wilkerson, Director, Media, Arts and Culture Unit

Media, Arts and Culture Unit

Knowledge, Creativity & Freedom Program

Ford Foundation

320 E. 43rd Street

New York, NY 10017

Attn: Media & Diversity

For e-mail submissions, please send to b.lentz@fordfound.org (email subject
line should read: Proposal for participation: Media & Diversity
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